Adriellux Privacy Notice

Overview of this Notice

This Privacy Notice serves as a comprehensive guide detailing the meticulous procedures Adriellux adheres to when handling your personal data. It offers insights into the collection, processing, and safeguarding of your information during your interactions with our digital platforms, be it through our website or mobile applications. By providing transparency regarding our data practices, we aim to instill trust and confidence in our users, ensuring that their privacy remains paramount.

Our Identity

As the foremost pan-African e-commerce platform, Adriellux’s ecosystem comprises various facets, including our marketplace connecting sellers with consumers, logistics services facilitating seamless delivery, and payment services ensuring secure transactions. Each operation under our umbrella falls within the jurisdiction of specific subsidiaries, overseen by Adriellux Technologies. We provide comprehensive information about our subsidiaries on our website to foster accountability and clarity.

Information Collection

At Adriellux, we recognize the significance of personal data in tailoring bespoke products and services. From contact details to demographic information and online behaviors, we collect and utilize data to enhance user experiences. Leveraging technologies like Google Digital Marketing enables us to offer targeted offers and personalized recommendations.

User Preferences

Empowering users with control over their personal data lies at the heart of our privacy philosophy. During registration, users can opt in to personalized experiences and targeted advertising. Preferences can be adjusted or revoked anytime, with seamless account closure and support provided.

Cookies and Tracking

Cookies are essential to enhancing user experiences on our platforms. These small files help personalize interactions and improve usability. Our Cookie Notice explains the types of cookies used, their purposes, and your control options to manage them.

Utilization of Personal Data

We use personal data to improve experiences — from registration and order fulfillment to promotions and fraud prevention. By analyzing this data, we continuously refine our offerings and meet evolving customer needs.

Legal Grounds for Data Processing

Adriellux complies with data protection laws and ensures all processing activities are based on valid legal grounds such as consent, legitimate interest, contractual necessity, and legal obligations.

Data Sharing

We collaborate with trusted third parties for purposes like delivery, analytics, and customer support — always under strict agreements that uphold our privacy standards and data protection measures.

International Data Transfers

Personal data may be transferred internationally as needed for operations. We ensure such transfers comply with legal standards and include necessary safeguards to protect user data across borders.

Data Retention

Personal data is retained only as long as necessary for its intended purposes. Regular audits help ensure outdated data is deleted or anonymized in line with our strict data retention policy.

Data Security

We implement advanced security measures including encryption and access controls. Only trained, authorized personnel can access sensitive data. In the event of a breach, we act swiftly to contain it and notify affected parties as required.

Your Rights

Users have rights including access, correction, deletion, objection, restriction, and portability of their data. We provide accessible tools for these requests and respond transparently in accordance with legal timelines.

Data Controllers & Contact

Users can contact our Data Privacy Officer with any concerns about data usage. Adriellux is committed to addressing inquiries promptly and maintaining high standards of transparency and trust.